25 AI Prompts for Writing Ad Copy (Google, Facebook and Instagram)

Writing ad copy requires concise, persuasive messages that fit strict character limits and platform policies. AI prompts can generate multiple variations quickly for testing. Always check that claims are accurate and comply with advertising policies before running ads.

At a Glance: Use these prompts for search ad headlines and descriptions, social ad primary text, hooks, offer framing and A/B test variations. Review all output for accuracy, policy compliance and brand voice.

Search Ads

  • Write 15 Google Ads headlines under 30 characters for [product/service] in [city].
  • Write four descriptions under 90 characters highlighting [benefits].
  • Suggest headlines that include the keyword “[keyword]” naturally.
  • Write sitelink titles and descriptions for [business].
  • Suggest callout extensions for [business] (e.g., free delivery, 24/7 support).

Social Ads

  • Write three primary text options for a Facebook ad promoting [offer] to [audience].
  • Write short ad headlines for Instagram promoting [product].
  • Write ad copy using the problem-agitate-solution framework for [product].
  • Write a testimonial-style ad using this customer feedback (with permission): [feedback].
  • Suggest five hooks for a video ad about [product].

Variations for Testing

  • Create five ad variations emphasising price, quality, speed, convenience and trust for [product].
  • Rewrite this ad copy in a more urgent but honest tone: [copy].
  • Rewrite this ad for a younger audience: [copy].
  • Create A/B test variations for this headline: [headline].

Offers and Calls to Action

  • Suggest compelling ways to present this offer: [offer details].
  • Suggest call-to-action button text options for [goal].
  • Write a seasonal ad for [festival] promoting [product].

Local Business Ads

  • Write ad copy for a [business type] in [city] targeting nearby customers.
  • Write a lead form ad introduction for a free consultation with [service].

Retargeting Ads

  • Write retargeting ad copy for visitors who viewed [product] but didn’t buy.
  • Write a reminder ad for webinar registrants who haven’t attended yet.

Policy-Safe Copy

  • Review this ad copy and highlight claims that might violate advertising policies: [copy].
  • Rewrite this ad to avoid exaggerated or unverifiable claims: [copy].
  • Suggest neutral language for ads in sensitive categories like finance or health.

Important Checks

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Conclusion

AI prompts help advertisers create more ad variations faster. Generate headlines, descriptions and hooks, test them systematically and always verify accuracy and policy compliance before launching campaigns.

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