Anchor Text Best Practices for Internal and External Links
What anchor text is, the different types and how to write natural, descriptive anchors that help users and SEO.
SEO Guides
Practical SEO guides covering keyword research, on-page SEO, technical SEO, link building and Google Search Console, written for beginners and site owners.
XML Sitemaps Explained: How to Create and Submit a Sitemap
What an XML sitemap is, what it should include and how to create and submit one in WordPress and Google Search Console.
Keyword Cannibalization: What It Is and How to Fix It
Learn how to detect keyword cannibalization and fix it by merging, re-targeting, redirecting and improving internal links.
Canonical Tags Explained: How to Handle Duplicate URLs
What canonical tags are, when to use them and how to avoid common canonicalization mistakes on WordPress sites.
SEO KPIs: The Metrics That Actually Matter for Your Website
The most useful SEO metrics and KPIs to track, where to find them and how to turn data into decisions.
