The introduction decides whether a reader stays, and the conclusion decides whether they act. AI can give you several options quickly so you can pick and personalise the best one.
Prompts for Introductions
- “Write three intro options for a post titled [title]. Each under 80 words, starting with the reader problem.”
- “Write an intro that opens with a surprising but accurate fact about [topic]. Mark where I should add a source.”
- “Rewrite this intro so it gets to the point in the first two sentences: [text].”
Prompts for Conclusions
- “Summarise the three key takeaways of this post in a short conclusion: [outline].”
- “Write a conclusion that ends with one clear next step for a beginner.”
- “Suggest a natural call to action that links to my related post about [topic].”
Make It Sound Like You
- Add a personal example or result you have seen.
- Remove generic phrases such as in todays fast-paced world.
- Read it aloud; if it sounds like an advert, simplify it.
Five Proven Introduction Formulas
| Formula | How it works | Example opening |
|---|---|---|
| Problem–Agitate–Solve | Name the problem, show why it matters, promise a fix | “Your blog posts get views but no comments…” |
| Surprising fact | Start with an interesting, sourced fact | Mark where you’ll add the source |
| Story | A short personal or customer moment | “Last year I published 50 posts and only three ranked…” |
| Question | Ask what the reader is wondering | “Ever wondered why some posts rank in weeks?” |
| Direct answer | Answer the main question immediately | Best for how-to and definition posts |
Prompt: “Write one introduction for my post using each of these five formulas, under 80 words each.”
What Makes a Conclusion Useful
Many blog conclusions just repeat the article. A useful conclusion does three things: summarises the key takeaway in one or two sentences, tells the reader what to do next, and points to a related resource. Prompt: “Write a conclusion that gives the reader one specific action to take today and links to our related post on [topic].”
Editing AI Intros So They Sound Human
- Replace generic openers like “In today’s digital world” with something specific.
- Add a detail only you know: a result you got, a mistake you made, a local example.
- Cut the first sentence if the second one is stronger — it often is.
- Read it aloud; if you wouldn’t say it to a friend, rewrite it.
Intro and Conclusion Checklist
- Does the intro make it clear who the post is for?
- Does it promise a specific outcome?
- Is the main keyword used naturally in the first 100 words?
- Does the conclusion include a clear next step?
- Is there a link to another helpful post?
Scenario: Fixing a Weak Introduction
Before: “In today’s world, SEO is very important for every business. Many people want to learn SEO. In this article we will discuss SEO tips.”
After: “Your website gets visitors but no enquiries? Often the problem is not traffic — it’s that Google sends the wrong people. Here are seven SEO fixes that attract readers ready to buy.”
The second version names a specific problem, speaks to the reader and promises a clear outcome. AI prompt used: “Rewrite this intro to name the reader’s problem in the first sentence and promise a specific result.” (Illustrative example.)
Conclusion Templates
| Goal | Template |
|---|---|
| Encourage action | “Start with step one today: [action].” |
| Build trust | “Have questions? Leave a comment or contact us.” |
| Keep readers on site | “Next, read our guide on [related topic].” |
| Summarise | “The key takeaway: [one-sentence summary].” |
Key Takeaways
Strong introductions make a promise; strong conclusions help readers act on it.
Frequently Asked Questions
How long should an intro be?
Usually 50 to 120 words is enough to state the problem and promise a solution.
Should every post have a conclusion?
Yes, a short recap and next step helps readers and improves time on page.
Conclusion
Generate options with AI, then edit them with your voice and real examples for intros and conclusions that work.
