A press release announces newsworthy information such as product launches, partnerships, events or milestones. It follows a standard structure that journalists recognise. AI prompts can help draft clear releases, headlines and pitches quickly. Every fact, quote and figure must be accurate and approved before distribution.
At a Glance: Provide the facts (who, what, when, where, why), ask AI for headline options, a structured release, quotes, boilerplate and a short media pitch, then fact-check thoroughly.
Press Release Drafting
- Write a press release announcing [news] for [company] using these facts: [facts].
- Write five headline options for a press release about [announcement].
- Write a subheadline summarising the key benefit of [announcement].
- Write the opening paragraph covering who, what, when, where and why: [details].
Quotes
- Draft a quote from the founder about [announcement] that sounds natural (for approval).
- Draft a partner quote about our collaboration on [project] (for approval).
Supporting Sections
- Write a company boilerplate for [company] based on: [details].
- Suggest supporting details or statistics to include (I will provide verified data).
- Write a short media contact section.
Media Outreach
- Write a short pitch email to a journalist covering [beat] about [news].
- Suggest publications and journalist types who might cover [news].
- Write a follow-up email for a press release sent last week.
Editing
- Make this press release more concise and newsworthy: [text].
- Remove promotional language from this release: [text].
Press Release Structure
| — | — |
|---|---|
| Dateline and intro | Location, date, key facts |
| Body | Details, context, quotes |
| Media contact | Name, email, phone |
Frequently Asked Questions
Do small businesses need press releases?
For genuine news, yes; they help local media and partners share your story.
How long should a release be?
Often 300 to 600 words.
Can AI invent quotes?
Only as drafts; real people must approve or provide quotes.
Conclusion
AI prompts help draft professional press releases and pitches quickly. Provide accurate facts, keep the tone newsworthy and verify all details before sharing with media.
