At 123 SEO Tools, earning and maintaining the trust of our audience is essential. Accurate, fair, and balanced information is the foundation of that trust. We are fully committed to upholding the highest standards of accuracy across all our content.
Commitment to Accuracy
We define “due accuracy” as not only meeting industry standards but also ensuring our readers feel confident in the reliability of our reporting. When assessing accuracy, we consider the topic, the nature of the information, and the expectations of our audience.
Thorough Investigation
We strive to publish the most precise and well-supported information available. Our team thoroughly investigates claims, questions assumptions, and challenges widely held beliefs. While some details may remain uncertain despite extensive efforts, we ensure all content reflects our strongest verified understanding.
Tailored Standards for Different Content Types
We recognize that fact-checking needs vary depending on the nature of the content. For example, source requirements for an article about an organization’s achievements may differ from the verification needed for an investigative or analytical piece.
Guidelines for Ensuring Accuracy
Reliable Sources
Every article is built on trustworthy, verifiable information. When direct sources are not accessible, we clearly credit the platforms or secondary sources where information originated.
Verification of Claims
All claims, accusations, data points, or statements from public authorities and other sources are independently verified. If a piece of information cannot be confirmed, we clearly indicate that to our readers.
Corrections Policy
If errors are discovered, we correct them promptly and transparently. Our priority is to ensure our audience always receives accurate and trustworthy information.
No Intentional Misinformation
We never intentionally mislead readers, distort facts, or publish false information. Significant errors are acknowledged and corrected without delay.
Reader Feedback
Every article includes a “Suggest a Correction” option that allows readers to report potential inaccuracies or provide additional context.
Fact-Checking Process
Our editorial staff is responsible for reporting, writing, and fact-checking all published content. Each piece undergoes a rigorous internal review process overseen by one or more editors, depending on the complexity and sensitivity of the topic.
Engaging with Sources
We contact relevant individuals, organizations, or experts to verify information and ensure accuracy whenever appropriate.
Enhanced Verification
When necessary, we strengthen our fact-checking process by consulting subject-matter experts and following transparent review procedures for all sensitive or technical information.
Sources of Information
Verification Standards
All information is confirmed through at least two credible sources. If only one reliable source is available, we evaluate the credibility of its claims and verify them whenever possible.
Documentation Over Opinion
We prioritize documented evidence over solely human testimony, especially for factual claims.
Transparent Surveys
For survey-based content, we explain how the data was collected, analyzed, and any limitations or potential discrepancies.
Source Records
Whenever possible, we rely on on-the-record sources and provide context regarding the credibility and relevance of each source.
User-Generated Content
User-generated content requires special caution. We do not accept such content at face value and take clear steps to verify it. Any user-generated material is clearly labeled and follows strict guidelines:
Source Verification
Even seemingly credible online information can be inaccurate. We verify it with individuals or organizations whenever feasible.
Fact vs. Rumor
We take great care to distinguish confirmed facts from rumors or speculation—especially regarding information circulating on social media, where inaccuracies spread rapidly.
Responsibility for Accuracy
All factual content published by 123 SEO Tools is thoroughly reviewed by our editorial team. While AI tools may assist in drafting, editing, or research, final responsibility for accuracy rests solely with our human editors.